When should I eat Fuel For Fire?

That depends. The combination of healthy, easily digestible carbohydrates and high quality protein in our Fuel For Fire means that they work well as both a pre-workout natural fuel source and a post-workout recovery food. Athletes that use FFF pre-workout typically consume one FFF 30-60 minutes before a workout, but the exact timing really depends on your own digestion and experience with pre-activity fueling. Experiment a bit and you'll find your ideal zone. After a workout, FFF ideally should be consumed within 30 minutes to ensure that your body gets the right balance of protein, carbs and nutrients it needs to restore depleted glycogen reserves, promote muscle recovery and synthesis, and perform again tomorrow.

Beyond fueling and re-fueling, Fuel For Fire is also great as a protein-rich snack. If you're in the office and don't have access to real food, or traveling and tired of the over-processed packaged foods and bars, or you're looking for a non-sugary snack for your kids that actually has some nutritional value, FFF is your answer.

Can I use Fuel For Fire as part of my nutrition plan to train for an endurance event (marathon, triathlon, etc.)?

Absolutely! Many elite triathletes, runners and cyclists have made Fuel For Fire a critical part of their training and pre- and post-race nutrition, with great results. Depending on the length of the event, FFF can be used alone or in conjunction with other fuel sources to ensure proper nutrition. For longer events, the fructose in a FFF can be a nice balance to glucose-based energy gels, allowing your body to benefit from multiple carbohydrate sources. For a pre-race breakfast, FFF closely match the protocol suggested by leading triathlon coaches (fruit and whey protein). And unlike many energy gels on the market that are just carbohydrates, the protein in a FFF helps regulate blood sugar levels during exercise, which allows you to go longer without "hitting the wall."


Is there any science behind your products?

Fuel For Fire is based upon the extensive body of literature that demonstrates the health benefits of eating foods that exist in nature. When you start and end with real food—and not formulated, proprietary "special blends" of protein or artificial carbohydrate sources that were created in a lab—you know your body is getting only what it is was designed to get. When it comes to your fitness and wellness, real food wins every time.

In recent years, the sports nutrition industry has flooded the market with fake fuel sources that claim to deliver performance benefits. Even the most health-minded athletes often resort to sugary sports drinks, powders and artificial gels because they are convenient and marketed to consumers as better fuel sources than anything you would find in your own kitchen. However, the evidence is starting to emerge that supports common sense—natural food is a better option. For instance, a recent study of cyclists has shown the value of real food fueling for endurance athletes (Click to read). Cyclists that consumed bananas performed and recovered as well as those who were given sports nutrition products made from artificial ingredients. The problem is, carrying a banana around isn't always convenient. So Fuel For Fire just put the banana (with some protein) in a pouch that you can eat today, or tomorrow, or whenever your next race might be.

How is Fuel For Fire different than all the other sports nutrition products on the market?

Fuel For Fire is different in terms of what they are—the first all-natural fruit-protein combination in a single serving pouch—and what they are NOT. Take a look at the ingredient label of any sports nutrition product you're currently using. Chances are it's got lots of ingredients you can't pronounce, much less define.  You won't find any of those things in a FFF--  no artificial sweeteners, preservatives, or anything that doesn't come from a natural food source.  You WILL find real food, the stuff you tell your kids to eat.  And perhaps the biggest difference is the one your taste buds will notice. No more forcing yourself to eat awful tasting gels or convincing yourself you really like the chalky protein bar you're eating. Try Fuel For Fire, and you'll finally believe you can have your fuel and like it too.


What type of protein is in Fuel For FIre?

Each Fuel For Fire blend provides 10 grams of whey protein isolate (WPI). Whey protein is derived from milk and is a byproduct of the cheese-making process. Whey protein is considered by exercise scientists and sports nutritionists to be the gold standard for post-workout recovery, as it is a quickly absorbed, high quality source of essential branch chain amino acids that are immediately available to promote muscle recovery.

While all whey proteins are derived from milk, WPI (as compared to whey protein concentrate) is a purer form of protein with low levels of carbohydrates and fat, and trace amounts of lactose. People with lactose intolerance usually don't have trouble with whey protein isolates. The primary difference between isolate and concentrate is that the isolate is the purest form of protein. Whey isolate usually contains between 90-94% protein, while whey concentrate has a protein ratio of around 70-85%.


Is Fuel For Fire safe for kids?

Absolutely. In fact, Fuel For Fire is a great alternative to the high-sugar, empty calorie drinks and snacks that so many kids consume. Parents can feel good knowing that their kids are getting some protein alongside the healthy, real-food carbs that Fuel For Fire blends deliver. The amount of protein in a single FFF is appropriate for an active child to consume, and since we use only real fruits in our products, it's an easy way to get some vitamins and fiber into our little ones. And kids seem to love squeezing their food these days, so FFF is right up their alley.


What's the shelf life of a Fuel For Fire?

All of our products have a 12-month shelf life from the date of production. (If they even last you that long!)

Does Fuel For Fire need to be refrigerated?

Nope, none of our products require refrigeration before they are opened. The ingredients in every Pack are heated, pasteurized, and packaged in such a way that ensures shelf stability. Fuel For Fire should be stored at room temperature. While refrigeration is not necessary, FFF is super refreshing when consumed cold, so throw a few in your fridge and give it a try. Once opened, if you don't consume the whole pack at once, it should be refrigerated and enjoyed within 24 hours.

Is Fuel For Fire gluten-free?

They sure are! Because real food is naturally gluten-free.

Is Fuel For Fire consistent with the Paleo Diet?

Fuel For Fire is Paleo-friendly. With our roots in CrossFit, staying true to the principles of the Paleo Diet is very important to us. That's why you won't see anything on our ingredient label that doesn't come from a natural source.

In The Paleo Diet for Athletes, Dr. Loren Cordain and Joel Friel, leading Paleo Diet researchers, recommend applesauce mixed with egg or whey protein powder for both pre-exercise fueling and post-exercise recovery. Fuel For Fire was designed with the simplicity of the Paleo Diet in mind, supporting the notion that our bodies perform best when supplied with branched-chain amino acids, nutrients from fruits and vegetables, and select carbohydrates for maintaining and restoring muscle glycogen stores.

What are "Natural Flavors" and why are they in Fuel For Fire?

A Natural Flavor is a concentrate, or extract, of the whole food from which it is derived. For example, Natural Raspberry Flavor comes from actual raspberries. Because each batch of fruit we put into our products tastes a little bit different, we use Natural Flavors to ensure you get the same great taste in every pack.

What is ascorbic acid and why is it on your ingredient label?

Ascorbic acid is a naturally occurring organic compound with anti-oxidant properties. Ascorbic acid is a form of Vitamin C. Though we do not add ascorbic acid as a separate ingredient, the apples that we use in many of our flavors are blended with ascorbic acid before being shipped to us in order to ensure their color.

Does Fuel For Fire contain nuts?

No. Our products do not contain any nut ingredients. That said, we do not claim nut-free on our label as the facility that manufactures FFF, while not currently manufacturing any other products with nuts, has not been certified as a nut-free facility.

Where can I buy some?

Our products are sold in gyms, retail outlets, and online. Check our store locator for your closest retailer.